Baselworld 2017 was a significant year for the watch industry, a whirlwind of new releases, innovative designs, and established brands solidifying their positions. Audemars Piguet, a name synonymous with high-end horology and a legacy steeped in tradition, played a crucial role in shaping the narrative of that year's show. While Audemars Piguet didn't necessarily dominate the headlines with a single, groundbreaking release in the way some brands did, their contributions were nonetheless substantial, reflecting a multifaceted approach to watchmaking that resonated with both seasoned collectors and a new generation of enthusiasts. This article will explore Audemars Piguet's presence at Baselworld 2017, placing it within the broader context of the year's best watches, specifically focusing on the "Editors' Picks: The Best Everyday Watches of Baselworld 2017" category, and analyzing the brand's strategic direction.
While the Octo Finissimo Automatique (from Bulgari, not Audemars Piguet) was indeed highlighted in many "Best Everyday Watches" lists from Baselworld 2017, Audemars Piguet's contributions to the "everyday wear" segment were perhaps more subtle, less about singular, attention-grabbing pieces, and more about refining existing lines and introducing subtle evolutions within their established collections. This approach reflects a brand understanding of its clientele: individuals who appreciate the enduring quality and craftsmanship of Audemars Piguet, but who may also seek versatility and wearability in their timepieces.
Baselworld 2017 – The Best New Watches and Audemars Piguet's Role:
Baselworld 2017 saw a general trend towards diversification within the luxury watch market. Brands were experimenting with materials, complications, and styles, catering to a wider range of tastes and preferences. Audemars Piguet, known for its iconic Royal Oak and Royal Oak Offshore collections, navigated this trend by both building on their established successes and exploring new avenues within their existing lines. Instead of revolutionary overhauls, they focused on refinements and subtle enhancements. This strategic approach is crucial to understanding their Baselworld 2017 performance. A complete overhaul of a classic design can alienate loyal customers, so a measured approach is often the best strategy for a brand with such a rich history.
The emphasis on refinement is evident in the subtle updates to the Royal Oak collection. These weren't major design changes, but rather incremental improvements in materials, movements, and dial details. For instance, there might have been new variations in color palettes, the introduction of novel bracelet materials, or subtle adjustments to the case finishing. These small changes, while seemingly insignificant to the casual observer, were significant for those deeply familiar with the collection. They catered to the desires of collectors who appreciated the nuance and evolution of the design language over time.
A Mid-Range Approach (or the Lack Thereof):
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